Web content

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Web content

08 Jan Good Copywriting is More Important than Keyword-Loading

Posted at 10:13h in Web content by Gretchen Heber 0 Comments

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“Never sacrifice the quality of your copy for the sake of the search engines.” — Matt Cutts of Google...

08 Mar Identify Photos on Your Website

Posted at 13:42h in Web content by gheber 0 Comments

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How would this delicate beauty fare in Austin's brutal growing conditions? If you're selling it, tell me! The other day, I came across a lovely website for a local plant nursery, one I was unfamiliar with, despite being an avid gardener. On the site, there were beautiful...

15 Feb Spell Your Company Name Right

Posted at 13:42h in Web content by Gretchen Heber 0 Comments

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I know you're rolling your eyes. But you'd be surprised. I can't tell you what a dork you look like if I go to your web site and I see where you're spelling your company name in more than one way in various blog posts. Really? You...

31 Jan Don’t Make the Same Mistake Newt Gingrich Made

Posted at 15:25h in News, Web content by Gretchen Heber 0 Comments

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Item from today's daily newspaper: Newt Gingrich is in doo-doo with the composer of "Eye of the Tiger." A lawsuit was filed yesterday after months of attempting to deal with Gingrich's campaign, says the Chicago Tribune. The campaign has been using the song at appearances and...

24 Jan Work Every Detail

Posted at 12:54h in Tips, Web content by Gretchen Heber 0 Comments

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Critical point made in last week's Pixability webinar with Kevin Daum: "Work every detail." He offered the example of a U.S. company creating a video for a Canadian company. One of the scenes included images of some cash. Baum discussed how was critical it was to...