08 Mar Identify Photos on Your Website
The other day, I came across a lovely website for a local plant nursery, one I was unfamiliar with, despite being an avid gardener.
On the site, there were beautiful photos of lovely flowering plants. But the pictures had no IDs, so I had no idea what the plants were, whether they’d do well in our tough Texas soil or whether they’d survive a dry, brutal Austin summer.
Can I trust this nursery? Are they selling Texas native and adapted plants or stuff they have shipped in from Minnesota? Having authoritative photo captions would help me make a decision about shopping there. As it is, I have no information and so probably won’t try this new nursery.
If you go to all the trouble to shoot 25 original pictures and make the effort to code them up to your website, take the extra step to write informative captions. It’s another selling opportunity—don’t short cut it.