24 Jan Work Every Detail
He offered the example of a U.S. company creating a video for a Canadian company. One of the scenes included images of some cash. Baum discussed how was critical it was to use Canadian cash in the shot instead of the more readily available U.S. currency.
Again, seems obvious, but you’d be surprised.
If this little detail had been overlooked, the video would be a failure and the company would lose much credibility.