04 Jan Holiday Marketing: Check the Date
Yesterday, January 3, I received a holiday makeup newsletter. A beautiful e-mail newsletter, all full of fun holiday photos and ideas—glitter, glam and gorgeous dresses. Definitely eye-catching. Definitely something I would have given some attention to.
If it hadn’t been a newsletter about looking good for the holidays. On January 3. When I was sitting at my desk in jeans, barely a scant of makeup applied, back in work mode, and the holidays a distant memory.
It was a seriously sloppy example of holiday marketing gone awry. And worse, it said to me the company sending it to me is untrustworthy and has no credibility.
When planning your calendars, pay attention. Look at the dates and be sure your content fits.
Again, it seems like a no-brainer, but you’d be surprised….