07 Jan Dominate the Deals
Daily deal services such as Living Social, Groupon and Moolala are pulling in large numbers of new short-term and long-term customers. These social commerce outfits are a channel you may want to consider to increase your sales.
When the deals are done right, businesses get about 80% new customers, deal after deal. Done right, you’ll see stable conversion rates for repeat purchasing and spending.
You can negotiate your offers specifically… getting a better deal. And you can change your deals as often as you like. Change partners. Try new things. This is a flexible strategy that can bend and twist as you need it to
You might even want to set up your own deals program, if that’s appealing.